License to Steal®
Wine Marketing Conference
The License to Steal Wine Marketing Conference® (LTS) is chaired by Donniella Winchell, Executive Director of the Ohio Wine Producers Association, and is best described as a place where wineries, growers and ancillary entities willingly share ideas for marketing, branding, and cultivating their customers in the grape and wine industry across the nation. Sessions are lively, interactive and led by some of the most exciting marketing minds in the business.
In place of a separate co-located event, LTS will once again present a full Marketing track as part of the EWE Conference. Separate EWE & LTS registration is not required. Anyone with an Eastern Winery Exposition Conference pass will also have access to LTS Marketing sessions.
The LTS program takes place March 26-27.
For LTS program content questions, contact Donnie Winchell at 440-466-4417 or dwinchell@ohiowines.org.
LICENSE TO STEAL® SCHEDULE AT A GLANCE
WEDNESDAY, MARCH 26
8:15am – 9:00am | LTS01 Developing a Regional Winery Livery Service
9:00am – 9:15am | LTS02 Steal Session: Ideas to Create Pet Friendly Experiences
9:25am – 10:25am | LTS03 How Oregon Addresses their Health Department Anti-Alcohol Programing
10:40am – 11:40am | LTS04 The Come Over October Campaign and How to Build on Its Momentum
2:30pm – 3:30pm | LTS05 Strengthening Direct-to-Consumer Sales
3:40pm – 4:00pm | LTS06 Business Opportunity Expansion via Acquisitions & Collaboration
4:10pm – 4:40pm | LTS07 Creating Powerful Wine Boot Camp Experiences
THURSDAY, MARCH 27
8:15am – 9:15am | LTS08 From Tasting Room to Loyalty: Mastering Wine Club Growth
9:25am – 9:45am | LTS09 Successful Transition Within a Family-Owned Winery
9:45am – 10:05am | LTS10 Successful Acquisition & Transition When Purchasing an Existing Winery
10:05am – 10:25am | LTS11 Getting Ready to Sell Your Winery
11:15am – 12:15pm | LTS12 Steal Session: A Compendium of Brief Marketing Tidbits
2:30pm – 3:00pm | LTS13 An Update from Washington DC
3:00pm – 3:30pm | LTS14 WineAmerica’s Role in Spreading the Positives About Wine
3:40pm – 4:40pm | LTS15 Practical Ideas When Working with Influencers
View the full session descriptions on the Conference page.
LICENSE TO STEAL® SPEAKERS
