Eastern Winery Exposition | Event Information 2020

2020 Event Information

Grid of photos from 2019 Eastern Winery Exposition

March 10-12, 2020

EWE Workshops: March 10
EWE Conference: March 11-12
LTS Workshop & Conference: March 10-12
Trade Show:
March 11-12

Trade Show Hours:
Wednesday, March 11 | 11:00 am – 5:45 pm
Thursday, March 12 | 9:15 am – 2:30 pm

Lancaster County Convention Center

3 East Vine Street
Lancaster, PA 17603
Phone: 866-503-3786 | LancasterConventionCenter.com

Local Information

Lancaster March Averages High: 51°F / Low: 31°F

Casual business attire is appropriate for all events.

Registration & Hotels

Online event registration will remain open through March 12. If you pre-register, simply bring your confirmation to the Express Registration desk onsite and use your barcode to quickly check in and pick up your badge. Can’t find your confirmation email? No worries! Confirmations will be re-emailed to all confirmed attendees a few days before the show kicks off. 

You may also register onsite. Registration rates & passes.

The Registration desk, located in Freedom Hall Foyer of the Lancaster County Convention Center, will be open as follows:

Tuesday, March 10 | 9:15am – 8:00pm
Wednesday, March 11 | 7:15am – 7:00pm
Thursday, March 12 | 7:45am – 3:15pm

Not yet registered? Register Now.

To make your Hotel reservation at the EWE group rates, follow the Room Reservations instructions noted with each hotel on the Hotels page.

Event Parking

The Lancaster Parking Authority offers parking garages at the EWE discounted rate of $9.00. A parking voucher is required. The closest LPA garage is the Penn Square Garage, connected to the Marriott and Convention Center. For hourly rates and a map of all LPA parking lots, click here.

Parking Vouchers: If you have a guest room at the Marriott, bring your parking ticket to be validated at the hotel’s Front Desk. Parking is complimentary for Marriott guests (1 vehicle per room.) If you are just parking for the day (only one entry/exit per ticket), pick up a parking voucher at the EWE Registration Desk; you will need this plus your parking ticket when you exit the garage to secure the discounted rate.

“It is essential for us to get out of the cellar from time to time and expand our horizons. EWE is the best and most efficient opportunity I have found to see advances in tools and technology, hear from industry experts on new tips and tricks, taste different wines, network and socialize, all in one place.”  
– Tim Benedict, Winemaker, NY

The Eastern Expertise

Eastern Winery Exposition brings together the combined expertise and experience of Bob Mignarri, Richard Leahy, Marcia Gulino, and two knowledgeable and actively engaged advisory boards. Bob has 35+ years of successful trade show management experience and has earned a reputation among exhibitors as someone who recognizes and understands their needs and concerns. Richard is a renowned wine expert with 20+ years of experience in developing quality conference programs. He ensures the EWE program content is always timely, relevant and addressing the industry issues that matter. Marcia is a global events specialist whose 20+ years of operations experience runs the gamut from presidential town halls to professional cycling races, corporate incentive programs to FIFA World Cup soccer, and trade shows & conferences to the Olympic Winter Games. Together they have a proven track record in helping industry events to grow and become more successful.

EWE Workshops & Conference

The EWE program features a record 50+ Speakers and 35 sessions. It kicks off March 10 with three full-day Workshops featuring deep dives on climate change and sustainable viticulture, eco-friendly packaging and fortified wines.

The two day Conference includes 20 sessions in Enology, Viticulture and Money/Management and takes place March 11-12.

Visit the Schedule page for the complete event line-up.

Trade Show

The sold out exhibit hall offers face-to-face contact and hands-on demonstrations with all the suppliers, equipment and goods you want to see. Visit the Floor Plan to view a list of the exhibiting companies and show floor map.  Trade Show Hours:

Wednesday, March 11 | 11:00 am – 5:45 pm
Thursday, March 12 | 9:15 am – 2:30 pm

EWE Featured Events

All of the Featured Events noted below are included with the purchase of a Workshop+Conference or EWE Two-Day Conference pass. They may also be purchased, pending availability, in conjunction with other registration passes. Visit the Registration page for all the details on passes, rates and inclusions.


Welcome Wine Reception
Tuesday, March 10, 6:00 – 7:30 pm

As a way of facilitating education and networking, we encourage everyone in the EWE community to share their knowledge and continue to learn about what others in the East are doing. The Welcome Wine Reception is the perfect place for this as you share and taste each other’s wines from around the East.

Would you like to participate by donating your wine or pouring wine for your region at the reception? You can do just that. Visit the Sharing Your Wine page for the details.


Sponsored by the Atlantic Seaboard Wine Association, the Ohio Wine Producers Association and the Pennsylvania Winery Association.


Post Reception Networking
Tuesday, March 10, 7:30 pm

Just because the official EWE reception ends, it doesn’t mean the conversation and networking need to. We suggest gathering together at The Exchange, the Marriott’s new rooftop lounge, immediately following the reception and keep the momentum going.

Meet the Experts
Tuesday, March 10 – Thursday, March 12

Drop in and meet the EWE experts – winemakers, authors, consultants, product managers, and more. All are past or present EWE Speakers and they will be available to answer your questions. See the Meet the Experts page for the full schedule.

Buffet Lunch Social
Wednesday, March 11, 12:00 – 1:00 pm

Join fellow attendees, speakers, and industry reps for an informal, sociable buffet lunch. Not just a convenient under-one-roof lunch option, it’s an excellent opportunity to continue the conversation from the morning Conference sessions, share harvest stories, meet some new faces, and expand your network.

9th Annual EWE Industry Celebration Dinner
Wednesday, March 11, 6:45 – 8:15 pm

The evening begins with a brief gathering of pre-dinner snacks, Eastern wine samples, and your fellow attendees, speakers and exhibitors. Dinner immediately follows with the presentation of a special lifetime achievement award. We’ll raise our glasses to celebrate and then get ready to raise our paddles as we roll straight into the AEV live auction. No need to leave your seat as the action continues.

Wine for the Industry celebration sponsored by Atlantic Seaboard Wine Association

ASEV-ES Silent Auction
Wednesday, March 11 & Thursday, March 12

The Silent Auction will feature a range of items from low to high value. Place your name and bid on the items you want, then return throughout the show to ensure you’ve not been outbid. All proceeds support the ASEV-ES scholarship fund.

ASEV-ES Live Auction
Wednesday, March 11, 8:15 pm

This lively event provides not only the opportunity for friendly bidding wars and potential bargains, but most importantly a chance to contribute to the next generation of industry talent via much-needed scholarship funding. Grab a paddle and join the fun!

Open to all EWE & LTS attendees.


Lunch Buffet in the Exhibit Hall
Thursday, March 12, 11:45 am – 1:15 pm

This casual walk-around lunch buffet is a great way to meet with the exhibiting companies and learn more about the services and products that can help you in your business. A variety of food options will be available, compliments of the 2020 EWE Exhibiting Companies. Free to all EWE and LTS attendees.

Co-Located Event:
License to Steal Wine Marketing Conference

This is the conference where wineries, growers and ancillary entities willingly contribute and collaborate on marketing ideas, relationship building, and revenue generation. It includes the very popular ‘steal sessions’ where the best and newest marketing ideas are shared with attendees.  It takes place March 10-12 and is chaired by Donniella Winchell, Executive Director of the Ohio Wine Producers Association.

LTS attendees will have complete access to the EWE Exhibit Hall and ancillary EWE Events. Visit the Registration page for the pass options and inclusions.

We look forward to seeing you in Lancaster!