2026 Workshops & Conference 

Workshops on Tuesday, March 24
Spend the day diving into one topic or mix and match sessions from different workshops—it’s up to you. Lunch is included.

The day starts at 10:30 AM with a General Session open to all workshop attendees. Wine industry expert Andrew Adams will present “The Direct Path to Better Sales.”

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New for 2026!
The Virginia Wineries Association (VWA) is teaming up with EWE to bring its annual conference to the event. VWA sessions will happen on March 24 in a dedicated room. They’re open to all EWE attendees, no extra pass or registration needed.

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EWE Conference – March 25–26
The main EWE Conference runs over two days with sessions focused on:

• Winemaking (Enology)

• Marketing

• Grape Growing (Viticulture)

Also, the License to Steal® Wine Marketing Conference will host the full Marketing track during the EWE Conference, so your EWE pass gives you access to those sessions too.

 

WORKSHOPS  |  TUESDAY, MARCH 24

Workshop General Session
WGS | The Direct Path to Better Sales

 

Workshop 1: Winery Lab Workshop
W01a | Building a Practical Quality Control Plan for Winery Labs
W01b | Measuring Free SO₂; Why It’s Important (and Can Be Problematic)
W01c | Everything You Need to Know About pH, and Getting the Most from Your pH Meter
W01d | Protocols for Measuring Heat Stability, and Doing a Bentonite Fining Trial

 

Workshop 2: New Hybrids and Vineyard Technology
W02a | Fungal-Resistant “PiWi” Hybrids
W02b | UC Davis PD-Resistant Hybrids
W02c | New Hybrids for a Southern Climate
W02d | New Technology: Aerial Drone Sprayer Trial

 

Virginia Wineries Association sessions & topics to be announced in late October.

CONFERENCE  |  MARCH 25-26

ENOLOGY

E01 | Postmodern Winemaking, Part 1
E02 | Postmodern Winemaking, Part 2: Winemaker Discussion
E03 | Smart Strategies for SO₂ Use from Crush to Bottle
E04 | 2026 Virginia “Governor’s Case” Tasting: White Wines
E05 | 2026 Virginia “Governor’s Case” Tasting: Red Wines
E06 | New Technology for Improving Flavors in Lower-Ripened Grapes
E07 | The Chemical & Sensory Life of Red Wine Mouthfeel Components
E08 | Making Stellar Hybrid Wines
E09 | Acid Adjustment & Management Techniques

E10 | Mouthfeel Tools for Low/No Alcohol Wines

 

VITICULTURE
V01 | Regenerative Viticulture #1: What It Is and Why We Practice It
V02 | Regenerative Viticulture #2: Putting It into Practice
V03 | Research Results on Biopesticide Use for Downy Mildew
V04 | Factors that Lead to Vineyard Longevity, or Shorten It
V05 | Vine Training with Tomorrow in Mind
V06 | Vineyard Mechanization Update
V07 | Growing Hybrids for Fine Wine

V08 | Optimizing Your Crop Load In a Soft Market
V09 | Pierce’s Disease Control Technologies for Eastern X.fastidiosa Strains

V10 | Spray Adjuvants & Their Strategic Uses

 

MARKETING FROM LICENSE TO STEAL®

LTS01 | Welcome
LTS02 | Inside the Mind of the Wine Visitor: What Today’s Consumers Really Want
LTS03 | Steal Session on Customer Service Scenarios
LTS04 | From Grape to Great: Building and Growing Your Wine’s Brand Through Trademarks
LTS05 | Steal Session on AI
LTS06 | An Inside Look at the Wine Road Podcast
LTS07 | Leveraging Local Resources to Build a Regional Wine Culture
LTS08 | Addressing Community Relations: Challenges and Opportunities
LTS09 | Meeting Consumers Where They Are to Build DTC Sales: It Starts in the Tasting Room
LTS10 | Inbox Impact: Proven Email Marketing Strategies That Work
LTS11 | Steal Session on Assessing the Impact of Traditional Media Advertising
LTS12 | The Secret Pour: Content Marketing That’s Efficient and Effective
LTS13 | Updates From DC and The Wine Institute
LTS14 | The Role of Low and No Alcohol Wines in Your Portfolio
LTS15 | Building the Best Possible Team: Creating Cohesion Using True Colors