Executive Director

Beth Costa is the Executive Director for Wine Road Northern Sonoma County, an association of 200 wineries and 50 lodgings.In that role she is responsible for creating the budget, managing staff and working with a committee to create and implement a yearly marketing plan. Beth oversees social media with a team that also creates the blog, newsletter and podcast to give visitors an insider’s view of Wine Road. In addition she facilitates the production of the Wine Road map and organizes educational seminars for members. 

Beth is currently the chair for the Hospitality Advisory Board for Santa Rosa Junior College. She regularly partners with the tourism bureau in both Sonoma County and San Francisco on various press events. She also sits on the WIN Expo Advisory Board.