Executive Director

Brittany Gibson has served as the Executive Director of the Seneca Lake Wine Trail since 2018, where she leads one of the most recognized and successful regional wine organizations in the country. With a career rooted in tourism and wine marketing, Brittany brings both strategic insight and genuine enthusiasm to the business of building brands and destinations that inspire connection.

A passionate advocate for research-based marketing, Brittany believes the strongest strategies are those grounded in data and designed for collaboration. Her leadership extends well beyond Seneca Lake: she is Vice Chair of WineAmerica’s State and Regional Association Advisory Council, where she recently launched a marketing-focused subgroup to foster knowledge sharing and innovation across the U.S. wine industry.

Deeply engaged in her community, Brittany serves on multiple regional boards, is Vice President of her local school board, and President Elect of her Rotary Club. She also played a leading role in writing her village’s comprehensive plan and reestablishing its long-dormant Merchants Association.

When she’s not championing Seneca Lake and the Finger Lakes wine region or mentoring emerging leaders, Brittany is a proud mom of three young children—balancing board meetings, marketing strategy, and bedtime stories with equal passion and purpose.