2026 License to Steal®
Wine Marketing Conference
The License to Steal Wine Marketing Conference® (LTS) will present a full Marketing track March 25-26 as part of the EWE Conference. Separate EWE & LTS registration is not required. Anyone with an Eastern Winery Exposition Conference pass will also have access to LTS Marketing sessions.
LTS is chaired by Donniella Winchell, Executive Director of the Ohio Wine Producers Association, and is best described as a place where wineries, growers and ancillary entities willingly share ideas for marketing, branding, and cultivating their customers in the grape and wine industry across the nation. Sessions are lively, interactive and led by some of the most exciting marketing minds in the business.
For LTS program content questions, contact Donnie Winchell at 440-466-4417 or dwinchell@ohiowines.org.
LICENSE TO STEAL® SCHEDULE AT A GLANCE
WEDNESDAY, MARCH 25
8:15am – 8:20am | Welcome
8:20am – 8:50am | LTS01 | Inside the Mind of the Wine Visitor: What Today’s Consumers Really Want
8:50am – 9:15am | LTS02 | Steal Session on Customer Service Scenarios
9:25am – 10:10am | LTS03 | From Grape to Great: Building and Growing Your Wine’s Brand Through Trademarks
10:10am – 10:25am | LTS04 | Steal Session on AI
10:40am – 11:30am | LTS05 | An Inside Look at the Wine Road Podcast
1:30pm – 2:15pm | LTS06 | Leveraging Local Resources to Build a Regional Wine Culture
2:15pm – 2:40pm | LTS07 | Addressing Community Relations: Challenges and Opportunities
2:40pm – 3:40pm | LTS08 | Meeting Consumers Where They Are to Build DTC Sales: It Starts in the Tasting Room
THURSDAY, MARCH 26
8:15am – 9:00am | LTS09 | Inbox Impact: Proven Email Marketing Strategies That Work
9:00am – 9:25am | LTS10 | Steal Session on Assessing the Impact of Traditional Media Advertising
10:00am – 10:50am | LTS11 | The Secret Pour: Content Marketing That’s Efficient and Effective
11:00am – 11:50am | LTS12 | Updates From DC and The Wine Institute
2:10am – 3:00pm | LTS13 | The Role of Low and No Alcohol Wines in Your Portfolio
3:10pm – 4:00pm | LTS14 | Building the Best Possible Team: Creating Cohesion Using True Colors
View the full session descriptions on the Conference page.
LICENSE TO STEAL® SPEAKERS
