Bruce is a native of Syracuse, New York. He began Boundary Breaks Vineyard in 2008 by purchasing 120 acres of undeveloped farmland on the east side of Seneca Lake in the Finger Lakes region of New York. Boundary Breaks’ goal is to produce world-class rieslings and distribute them globally. Today Boundary Breaks produces approximately 6,000 cases of riesling per year and distributes them in 29 states and two Canadian provinces. Prior to starting Boundary Breaks, Bruce worked for more than 30 years in the publishing industry.