CEO & Founder

Joanne Newborn spent over two decades in the Beer, Wine & Spirits business in sales, marketing, strategy and distributor management, building and leading teams across North America. She has held roles at Diageo, William Grant & Sons, Banfi Vintners, Concha y Toro, Distell, Mike’s Hard and Miller Brewing Co. 

Her 4-time award winning company, Newborn Evolution, partners with smart leaders to build teams that think strategically, problem-solve effectively and take true ownership of their outcomes. She and her team of exemplary coaches, consultants and trainers have worked with over 100 organizations in 50 countries around the globe, building leaders and high-impact teams from individual contributors to the C-suite. 

She is proud Silver Associate Member of the Wine & Spirits Wholesalers of America; a Corporate member of Women of the Vine & Spirits; a member of the Brewers Association and the Garden State Winegrowers Association. She brings her knowledge and expertise in the alcohol beverage industry to beer, wine and spirits, supplier and distributor clients. 

Joanne frequently speaks at conferences and universities, as well as, being an author in various publications. She earned her MBA from Penn State University with Beta Gamma Sigma Honors and now is a Board Director on the Alumni World Campus Leadership Board; has her ACC credential with the International Coaching Federation; and is a Certified DiSC Practitioner. 

Gratitude is her Attitude.