Larry Lockshin

Emeritus Professor of Wine Marketing

Dr. Larry Lockshin is an Emeritus Professor of Wine Marketing and former Head of the School of Marketing at the University of South Australia.  He has a Ph.D. from Ohio State University in Marketing and an MSc from Cornell University in Viticulture.  

He has published over 120 academic articles; over 250 articles in wine trade magazines and has a book on wine marketing, This Little Pinot Went to Market

His research interests are consumer choice behaviour for wine including how the market context, such as pricing, packaging, and branding interact with the wine in the bottle.  He also works on shopping behaviour for wine and consumer goods. He is currently working on sustainability in the wine business particularly alternatives to glass packaging, and in-store and online shopping behaviour.
The presentation will be virtual.