Simon Solis-Cohen, founder of Highway 29 Creative with the mission of democratizing digital marketing for the wine industry. His deep knowledge of the wine industry began in the tasting room at Grgich Hills Estate where he was first employed. Now he assists wineries around the country in digital marketing, website design and the development, social media, sales strategy and business planning. His mantra is to always be looking towards the future. He pushes clients to assess the future of their brand- to envision who they want to be in 5 or 10 years. The wine industry has never been more competitive, and Simon helps each of his clients boldly define and market their brand using smart, contemporary tactics.