August 3, 2016
FOR IMMEDIATE RELEASE
License to Steal Wine Marketing Conference to Partner with the 2017 Eastern Winery Exposition
Syracuse, NY—The sixth annual Eastern Winery Exposition (EWE) announced the co-location and collaboration of the License to Steal Wine Marketing Conference and the Eastern Winery Exposition, March 22-24 at the Oncenter in Syracuse, NY.
License to Steal (LTS) is produced by the Ohio Wine Producers Association and has traditionally been held in April in Geneva, OH. The program emphasizes strategies, approaches, and marketing ideas with the goal of generating winery revenue and profitability. It is geared to owners, operators, general managers, marketers, tourism professionals, and anyone in a winery that has a responsibility to impact sales results. LTS is a perennial favorite and with its focus on wine marketing issues particular to Eastern states and markets, it is a natural fit for EWE. The program is chaired by Donniella Winchell, Executive Director of the Ohio Wine Producers Association. LTS will take place March 23-24, 2017.
EWE is the largest production wine industry conference and trade show east of the Rockies dedicated to wineries and growers. The event features a full day of in-depth, theme-focused Workshops on March 22, followed by a two-day Conference with sessions on Viticulture, Enology and Marketing, and a trade show featuring 200+ industry exhibitors. Wines & Vines is the official sponsor of EWE and Practical Business Solutions is the Official Conference sponsor.
EWE was held in Lancaster, PA, in March 2016. The previous year’s EWE took place in Syracuse and received great reviews from both attendees and exhibitors. The proximity to the wine regions of New York and Ontario is one of many advantages Syracuse provides as a location for both events.
“I am very pleased and excited to welcome License to Steal and its attendees to Syracuse to co-locate with the Eastern Winery Exposition,” declared Show Manager, Bob Mignarri. “Our large trade show and numerous networking and social events will be a big draw for LTS attendees. And Donnie Winchell’s experience in marketing programming and her network of marketing experts will benefit the entire Eastern industry.”
Added Donniella Winchell, “License to Steal is elated to be partnering with the largest and most respected wine conference and trade show in the East. After 12 years of offering a stand-alone marketing event, the EWE venue will allow LTS attendees to continue sharing dynamic marketing ideas but with an even wider audience during two energizing days in Syracuse. Attendees will not only have access to an exceptional collection of vendors in the trade show but also to mingle and network at social functions with those who annually participate in EWE.”
Bob Mignarri, Quality Event Management, 401-885-8788, ext. 11, Bob@easternwineryexposition.com, EasternWineryExposition.com
Donnie Winchell, Ohio Wine Producers Association, 800-227-6972, firstname.lastname@example.org, Ohiowines.org