Kelli Shaffner is the Director of Marketing, Communications, Wine Club, and Events at Fox Run Vineyards, located in the fabulous Finger Lakes. Kelli is responsible for strategic planning, implementation, evaluation, and daily oversight of all marketing activities for the company. She is fiercely competitive and enjoys the challenge of finding new ways to grow consumer engagement, DTC sales, and brand loyalty. Kelli’s background is in development, fundraising, and grants management for civil legal aid nonprofits. She spends her free time paddling the gorgeous Finger Lakes and Adirondack waterways, and volunteers with a local nonprofit that works to improve water quality.