Wines & Vines Sharing Your Wine 2015 Show Specials RU Practical POS


Eastern Winery Exposition | Conference Program

Dedicated to providing members of the Eastern wine and grape industries with relevant, practical and valuable information to further their product quality and business success.

Highlights of the program include:

  • Two Full Day Workshops: one focusing on soil and fine wines, the other on planning for success in your winery
  • Two dedicated sessions on fruit wines
  • Enology Focus: Filtration technologies and protocols, microbial terroir and brett, chardonnay varietal focus
  • Viticulture Focus: Fungal disease prevention and late season rot management, pruning for winter injury, and select hybrid focus
  • Money/Marketing/Management Focus: Customer data security, social media topics, label design, and branding
  • The most popular speakers from the previous four years and many new ones
  • 24 state and industry associations offering conference registration discounts to their members


“Attendance at EWE is a great way for a newcomer, like myself, to fast-track the ins and outs of scale-up and to envision a profitable commercial operation.”
– Donna M. Martin, 2015 Attendee, Mill River Winery, Massachusetts

2016 Workshops & Conference at a Glance


EWE Workshops provide a full day exploration of a single topic. Lunch is also included.

W01 | Workshop 1: Is There a Relationship Between Soils & Fine Wines? Find Out Before You Plant Your Vineyard!
W01a | Avoid Surprises: Mapping and Analyzing your Site
W01b | Examples of Old World Terroir: Soil and Wine Quality
W01c | Major Underground Challenges in the Mid-Atlantic
W01d | Optimizing Your Site
W01e | Panel Discussion on Soil Issues

W02 | Workshop 2: Planning for Success at Your Winery
W02a | Winery Waste Regulations (Pennsylvania)
W02b | Increasing Tasting Room Visits Through Social Media
W02c | Planning Advice from Industry Veterans Pre-Opening
W02d | Financing Strategies Pre-Opening
W02e | Learning from the Leaders. Behind the Scenes & Out Front: What Worked and What They Could Have Done Better


Conference sessions are listed below in order by track: Enology, Money/Management/Marketing, and Viticulture. Click on the session #s for session descriptions and visit the Speaker page for biographies. A full schedule is available on the Schedule at a Glance page.

E01 | Fruit Wines #1: Chemistry, Processing and Fermentation
E02 | Fruit Wines #2: Winemaker Roundtable
E03 | Filtration Technologies: Cross-Flow and Lenticular
E04 | Practical Protocols for Sterile Filtering or Bottling Unfiltered
E05 | Microbial Terroir, Brett and the Role of Reductive Strength
E06 | Winery Lab Analysis: a Video Demonstration
E07 | Chardonnay Winemaker’s Roundtable #1: The Elegant, Fresh Style
E08 | Chardonnay Winemaker’s Roundtable #2: The Rich, Full-Bodied Style
E09 | Oak Barrel Alternatives (Red & White Wines) with Tasting Trials
V01 | Worthwhile Cold-Hardy Red Hybrids: St. Croix and Landot Noir
V04 | Late Season Rot Management Pre-Harvest and Pre-Crush

Money / Management / Marketing
M01 | Direct-To-Consumer Data Security: Lessons from the Trenches
M02 | Why Your Winery Brand Should Be Like “Weird Al”
M03 | Social Media Options for Wine Marketing
M04 | Sell More Wine: A Branding Workshop for Better Wine Label Design
M05 | Current Trends in Online Marketing

V01 | Worthwhile Cold-Hardy Red Hybrids: St. Croix and Landot Noir
V02 | Chardonel: A Cost-Effective Alternative to Chardonnay?
V03 | Fungal Disease Prevention
V04 | Late Season Rot Management Pre-Harvest and Pre-Crush
V05 | Recovering From (and Avoiding) Winter Damage
V06 | Study Results: Cluster Thinning and Improved Grape Chemistry with Chambourcin

Conference Manager

Richard Leahy interviewing a speaker at the Eastern Winery Exposition ConferenceRichard Leahy has organized major wine industry conference seminar programs from Pennsylvania to Minnesota since 1997, and has been writing about wines of Virginia and the East since 1986. In 2007 he organized the Virginia Wine Experience in London which brought the top 64 Virginia wines there for leading British wine media and trade to taste. He was a regional editor for Kevin Zraly’s American Wine Guide, and was Mid-Atlantic and Southern Editor for the Oxford Companion to the Wines of North America. He was East Coast Editor of Vineyard & Winery Management for over ten years. He is a member of the Society of Wine Educators and the Circle of Wine Writers. Richard’s book on Virginia wine, Beyond Jefferson’s Vines, was published in 2012 by Sterling Publishing. He also has a website and blog focused on wines of the East at

Program Advisory Board

Thank you to the EWE Program Advisory Board for their input, ideas, feedback, and suggestions that continue to make the EWE Conference stronger every year.

  • Jerry Forest, Buckingham Valley Vineyards, Pennsylvania
  • Denise Gardner, Penn State, Pennsylvania
  • Patty Held, Patty Held Consulting, Missouri
  • Doug Moorhead, Presque Isle Wine Cellars, Pennsylvania
  • Lucie Morton, Lucie Morton Consulting, Virginia
  • Peter Oldak, Jewell Towne Vineyards, New Hampshire
  • Tom Payette, Tom Payette Wine Consulting, Virginia
  • Brian Roeder, Barrel Oak Winery, Virginia