2024 License to Steal®
Wine Marketing Conference
The License to Steal Wine Marketing Conference® (LTS) is chaired by Donniella Winchell, Executive Director of the Ohio Wine Producers Association, and is best described as a place where wineries, growers and ancillary entities willingly share ideas for marketing, branding, and cultivating their customers in the grape and wine industry across the nation. Sessions are lively, interactive and led by some of the most exciting marketing minds in the business.
New in 2024! LTS will take a different format at EWE Syracuse. In place of a separate co-located event, LTS will present a full Marketing track March 13-14 as part of the EWE Conference. Separate EWE & LTS registration is no longer required. Anyone with an Eastern Winery Exposition Conference pass will also have access to LTS Marketing sessions.
Scroll down for the LTS speaker line-up and sessions. View the full session descriptions on the Conference page.
Pass details are available on the Registration page.
For LTS program content questions, contact Donnie Winchell at 440-466-4417 or dwinchell@ohiowines.org.
2024 LICENSE TO STEAL® SPEAKERS
LICENSE TO STEAL® SCHEDULE AT A GLANCE
WEDNESDAY, MARCH 13
8:15am – 9:15am | LTS01 Secrets of the World’s Most Respected Wine Regions
9:25am – 9:55am | LTS02 Avoiding AVA Petition Pitfalls
9:55am – 10:10am | LTS03 How WineAmerica Represents Your Interests in Washington
10:10am – 10:25am | LTS04 Legislative & Regulatory Updates from Washington
10:40am – 11:25am | LTS05 Using AI to Take Your Winery into the Techno Future (Pre-Recorded)
11:25am – 12:00pm | LTS06 Steal Session: Identifying New “On Ramps” for Our Industry
2:30pm – 3:15pm| LTS07 Algorithms Reward Accounts That Share Videos
3:15pm – 3:30pm | LTS08 Words That Work (Pre-Recorded)
3:40pm – 4:20pm | LTS09 New Customer Experiences & Inter-Generational Connections
4:20pm – 4:40pm | LTS10 Steal Session: Refreshing Events: Festivals, Trails, Dinners, Wine & Food Pairings
THURSDAY, MARCH 14
8:20am – 9:20am | LTS11 What I Talk About When I Talk About Tasting Rooms: Part 1
9:30 am – 10:30am | LTS12 What I Talk About When I Talk About Tasting Rooms: Part 2
10:45am – 11:45am | LTS13 What Does the “No Safe Level (NSL)” View of Alcohol Mean for the Wine Sector
2:30pm – 2:45pm | LTS14 Steal Session: The WHO’s Wine as “Carcinogen” & the Neo-Prohibition Movement
2:45pm – 3:30pm | LTS15 Using Emotion to Engage & Build a Connection with Your Customers
3:40pm – 4:40pm | LTS16 Sell the Experience, Not the Amenities (Pre-Recorded)
View the full session descriptions on the Conference page. For LTS program content questions, contact Donnie Winchell at 440-466-4417 or dwinchell@ohiowines.org.