Ernest “Bubba” Beasley IV

Geologist & Principal

Bubba helps winegrowers see the complete picture of what’s underground so they can avoid making bad decisions and maximize wine quality. An internationally recognized terroir scientist, he couples his training in classical geology with modern technology to help growers make informed decisions about everything from site selection to vineyard layout and design. His studies in soil mineralogy and potassium (K) with Lucie Morton and Clifford Ambers helped to revolutionize industry-wide soil K nutrition recommendations for the Mid-Atlantic. Bubba will be sharing case studies from real-world scenarios to help you avoid making big mistakes and maximize your site’s potential so you can establish a legacy of excellence for your vineyard.